Moomin Characters Oy Ltd is the official copyright holder of all the Moomin characters. All characters from Moominvalley are trademark registered worldwide. The Moomins are central characters in a series of books and comic strips written by Finnish-Swedish writer and artist Tove Jansson between 1945 and 1980. They are one of Finland’s biggest exports and have a global fan base. The company was founded in the 1950s by Tove Jansson (1914-2001) and her brother Lars Jansson to manage the Moomin copyright, and it is still run by family members. Rights and Brands is the worldwide licensing agent of the company.